Short-Form Video & International MarCom

Jennie Studio & Astoria Plaza

Video Content & Marketing Communications

Vietnam · Philippines

Independent Jennie Studio video and hotel content from an international internship in Manila.

My role

Video Content & Marketing Communications

01
Context / Challenge
Two separate contexts: short-form TikTok storytelling at Jennie Studio and hotel experience content for Astoria Plaza in Manila.
02
Strategy & Solution
Choose a storytelling angle, build scripts and direct visuals for each platform, audience and brand experience.
03
Execution
Jennie Studio: independently direct visuals, write scripts and produce video. Astoria: propose ideas, write scripts and co-produce video during the May 2024–March 2025 MarCom internship.
04
Measured outcomes
One self-produced Jennie Studio TikTok reached 3.4M+ organic views; one Astoria video reached 5,300+ organic views. Results are reported separately in the 17 October 2026 profile update.