Inside the cake classroom.
Baking techniques, hands-on instruction and cake finishing in the classroom.
F&B / BakeryMITO BAKERY.
Social Media Content & Visual Design
Freelance Social Media Content Creator & Graphic Designer
January 2026–September 2026 · 9 months
Freelance / Project-based
Explore the MITO design collections
Project overview
One bakery, many ways to tell its story.
Developed social media content, visual assets, and short-form video concepts for MITO BAKERY, combining contemporary Vietnamese and international F&B creative trends to support consistent brand storytelling across digital platforms.
This freelance engagement ran alongside full-time employment.
- Client
- MITO BAKERY
- Sectors
- Food & Beverage
- Role
- Freelance Social Media Content Creator & Graphic Designer
- Duration
- January 2026–September 2026 · 9 months
- Expertise
- Content Planning · Graphic Design · Visual Communication · Short-form Video
- Platforms
- Facebook · Instagram · TikTok
My contributions.
Social Media Design
Designed F&B social media graphics with a focus on product presentation, visual appeal and brand communication.
Content Planning
Developed content calendars and publishing schedules for coordinated social media activity.
Short-form Storytelling
Developed short-form video concepts and scripts adapted for TikTok, Facebook Reels and Instagram Reels.
Multi-platform Adaptation
Adapted creative ideas and content formats to different platform requirements.
Graphic Design
Designed to look delicious.
From seasonal collections to flavour details and social touchpoints.
Collections
Seasonal imagery, from theatrical reds to floral palettes and winter.
Product stories
Layers, fillings and flavours, with varied angles within a coherent visual language.
New flavours
Colour and layout distinguish flavours, from matcha and purple sweet potato to savoury baking.
Social & offers
Announcements, menus, offers and occasion-led content in social formats.
Social design: Jennie Nguyen · MITO BAKERY
Short-form Content
Creative Storytelling for Social Platforms
From the classroom to the stories and details of each cake.
Contribution: Concepts · Scripts · Short-form content
Practice & finished creations.
From preparing ingredients and decorating cakes to the finished creations on display.
Every cake tells a story.
Sculpted cakes, from tiered compositions to floral details and decorative characters.
Next projectHISPORTS × LP Support
Jennie Nguyễn
Contact.
Brand · Content · IMC
Ho Chi Minh City