Brand Planning, Social Commerce & Creator Workshop

ADIVA × Canon Vietnam

Brand Planning & Creator Communications

09/2026–10/2026

From consumer insight and TikTok planning for Nghệ Micell to creator-facing content at a Canon workshop.

My role

Brand Planning & Creator Communications

01
Context / Challenge
ADIVA needed a consumer-led TikTok content direction; the Canon workshop needed messaging and media aligned with beauty KOLs and creators.
02
Strategy & Solution
Research consumer insight, structure Nghệ Micell’s USP and messaging, and define key messages and visual requirements for the creator workshop.
03
Execution
Develop TikTok-first direction, creative briefs and livestream scripts; coordinate messaging briefs, media requirements and on-site delivery at the Canon Beauty Creator Workshop in September 2026.
04
Measured outcomes
Outputs include the Nghệ Micell action plan, content direction and workshop materials. Conversion KPIs are not reported for these assignments; targets in the plan are planning goals.