Content & Brand Communications
Storytelling for brands.
From ideas and scripts to video and event communications.
My strength is storytelling.
Over 2 years of experience in content, communications and production coordination.
I also founded Bừng Sáng and Ambassador Celestia.
Multimedia Communications at FPT University HCMC.
A foundation in Graphic Design.
CanvaContent design
View design work
Content planning, scriptwriting and video briefs; working with editors and KOLs for a sports brand.
Founder and communications lead; delivering campaigns, podcasts and collaboration with brands and artists.
Founded the programme, developed Shine Your Way and coordinated delivery teams.
Content and production coordination for Miss Cosmetic Vietnam and Miss Crescent Moon Vietnam.
Developing ideas, briefs and scripts for hospitality, dining and experience content.
HISPORTS · Bừng Sáng · Ambassador Celestia
View 18 designs
Positioning, content plans
and how I prepare for delivery.
Audience, positioning, messaging and content angles.
06/2025
Current baseline, monthly goals and action priorities. Targets are planned goals.
10/2026
Personal brand positioning and direction.
2025 to 2026
Research into topics, audience needs and formats in Hannah Louise Poston’s public content.
2025 content
Find a story angle in audience needs; develop messaging, social plans and scripts for each channel.
Write scripts, propose filming approaches and ways to place products in a story; work with editors and KOLs.
Coordinate teams and partners to deliver events and community programmes.
Design social posts for HISPORTS, Bừng Sáng and Ambassador Celestia, from layout and colour to typography.
03/2026 to 10/2026 · Full time
Write scripts and briefs, propose filming approaches and work with editors and KOLs for HISPORTS and LP Support.
Coordinate booth communications at Vietnam Sport Show 2026.
Pickleball and golf players, and people who train.
120+content pieces in four months
30+partner relationships supported
10/2026 · Freelance
Coordinate briefs, messaging and communications content during the preparation and delivery of Canon × DESEE.
Event attendees and the creative community.
2023 to 2026 · Hybrid
Plan content, coordinate the media team and work with HTV1.
Support the operation of Miss Cosmetic Vietnam and Miss Crescent Moon Vietnam.
Beauty programme audiences and community members.
05/2025 to 09/2025
Developing ideas, work with the board and pitch brand collaborations.
Responsible for social content, filming and photography and post production for a Mid Autumn workshop.
Baking enthusiasts, friends and families.
Successfully delivered a Mid Autumn workshop at IDIM Bakery.
05/2024 to 03/2025
Contributed ideas content for a Manila hotel; took part in filming, editing and video publishing coordination.
Hotel guests and travellers in Manila.
Content brief: Jennie
Filming: production team
Short term project · 10/2026Research the audience and develop brand messaging and TikTok content direction for Micell Turmeric.
AudiencePeople interested in personal wellbeing.
2026 · FreelanceDeveloping ideas, briefs and scripts for hospitality, dining and experience content.
AudienceHotel guests and diners in Los Angeles.
View case & three videosContent & Brand Communications
Ho Chi Minh City
